B2B Market, Holiday Season & Omnichannel Strategy


There is a consistent, noticeable shift in the customer expectations of B2B enterprises. This has empowered B2B companies to offer personalized and tech-oriented solutions.

Since the holiday season is on a roll, implementing a solid omnichannel strategy will retain an average of 82% of their clients. Moreover, the companies would likely go with the same organization as their suppliers if they had omnichannel capabilities.
If the term omnichannel strategy sounds alien to you, or if you are looking for ways to implement it this holiday season, scroll down the page to learn more about it!

Omnichannel Strategy Going Beyond Exceptions, Becoming the Standards

According to McKinsey’s report, more customers prefer multiple channels if it’s readily available on a single platform. The platform should be a mix of remote (phone calls/video calls), self-service (ecommerce or digital portals), and traditional sales, offering them more flexibility.

Pondering over how’s omnichannel explained by B2B marketers? Well, here’s the definition!

Omnichannel strategy, offered by various BPO companies, is a customer-centric approach to marketing, selling, and servicing customers across multiple channels, such as in-store, online, mobile, social media, and more. An omnichannel marketing strategy aims to create a seamless and consistent experience for customers regardless of how or where they interact with a company.

Moreover, it involves integrating various channels, such as a company’s website, mobile app, social media accounts, and brick-and-mortar stores, to provide customers with a consistent and cohesive experience across all channels. This might include allowing customers to make purchases online and pick up in-store or providing personalized recommendations based on a customer’s past purchases and interactions with the company.

Where to implement omnichannel strategy?

Here are the three possible scenarios where your organization can implement omnichannel marketing strategy:

Account Management

Customer Support


By adopting a first-class business process outsourcing company’s omnichannel strategy in all these three areas, businesses can create a more personalized and convenient customer experience, leading to increased customer loyalty and satisfaction. To implement an omnichannel salesforce, companies may need to invest in technology and systems that allow them to track customer data and interactions across all channels. This might include customer relationship management (CRM) systems, chatbots, and other real-time tools.

What can be the possible challenges during implementation?

There’s only one biggest challenge – Understanding Customers. Companies must have a deep understanding of their customers and their preferences and behaviors in order to get a satisfactory omnichannel experience. This can help businesses tailor customer interactions and provide personalized recommendations and support. However, the harsh truth is – it may not be possible every time to get the correct data.

Impact of Omnichannel Marketing During Holidays

If executed correctly, omnichannel marketing can have several benefits for both businesses and customers. An effective omnichannel marketing strategy can help enterprises increase customer engagement, loyalty, and sales, providing a more personalized and convenient customer experience. 

Besides that, some potential impacts of omnichannel marketing include: 

  • Improved customer experience: Omnichannel marketing can create a seamless and consistent experience for customers across all channels, making it easier for them to interact with a company and access information or make purchases.  
  • Increased sales: By providing customers with multiple ways to interact with a company and make purchases, an omnichannel marketing strategy can help improve overall sales. 
  • More significant customer insights: Omnichannel strategy allows companies to gather data from various sources, including online and in-store interactions, social media, and mobile app usage.  
  • Enhanced brand image: A consistent and seamless customer experience across all channels can help improve a company’s brand image and reputation. 
  • Increased market reach: Omnichannel marketing platforms can help companies reach new customers through multiple channels, including online, social media, and mobile apps. 

Why is it crucial to adoptan omnichannel strategy this holiday season?

Holidays are the time of the year when customer demands fluctuate. None can predict the shift or numbers of these demands. However, organizations can brace themselves to fulfill most of their expectations. 

Here’s when implementation of a well-structured omnichannel strategy comes into picture! 

  • An omnichannel strategy allows businesses to meet these expectations and provide a cohesive customer experience.  
  • In today’s digital age, it’s easier than ever for customers to switch to a competitor if they are not satisfied with a company’s products or services.  
  • Businesses get a more comprehensive view of their customers, which can be used to tailor marketing efforts and improve the customer experience. 

So, what’s stopping you from adding omnichannel strategy to your organization? Get in touch with a top-notch BPO company and grab the opportunity to shine in the global markets with a stellar omnichannel strategy.  

EOSGlobe is leading business process management organization that strives to provide high quality services focusing on exceptional customer experience and digital technological innovation. EOSGlobe is committed to become a value-driven organization with the highest standard services to their customers. With an exceptional team having rich domain expertise and robust digital solutions, helps businesses to transform their futuristic goals into reality. It aims for strategic partnerships with its global clientele to build a culture of innovation and business transformation at cost effective rates and with more productivity.

Register Interest